How to determine the quality of the article and the meaning without reading it

How to determine the quality of the article and the meaning without reading it
How to determine the quality of the article and the meaning without reading it

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How to determine the quality of the article and the meaning

Our friends from Netologiya shared with us an article on whether it is possible to determine the quality and understand the meaning of the article without reading.

Original picture for the beginning of the article.

The author literally implores us to read the article.

Stock photography is another sign not to follow the link. The main illustration conveys the character of the whole article. A link with a real photo or a quality illustration in most cases leads to a useful article, and a hackneyed stock photo to an empty meaningless publication.

Stock photo in articles

Believe that this article will tell you something useful? I am not very.

The source of the link can be a guarantee of its quality. If the link is from a publication that we regularly read, then we roughly understand what to expect from this article. Additionally, you can pay attention to the accompanying factors: comments, likes and repost.

Strange article title

Strange title. If this link were not from Ilyahov, I would not open it.

Second stage: scanning

At this stage, determine the quality of the article easier. When scanning, scroll through the article to the end and see how it is illustrated, what sections and inserts are in it. This is quite enough to decide: read or close the article.

Illustrations are the first thing we will see when scanning a publication. If the illustrations are of poor quality, then the text is most likely weak.

Poor-quality illustration does not apply to the text, does not complement it, does not carry any information. Such illustrations are used in two cases: when they want to dilute the text and when they use the picture as a “smart” metaphor. In good articles do not do that. Another sign of a bad illustration is the lack of a signature. Without a signature, the illustration loses its informational content, and therefore its meaning.

Every day we browse blogs, magazines and social networks to select the most useful articles for the editor. The list contains 250 sources in which interesting topics about content are published in one way or another. In a day about 200 materials appear in them. Read all is simply impossible.Therefore, we evaluate each publication on special grounds that show which article to read and which one is better to close. In this article I will talk about how to distinguish a good article from a worthless one.

Interaction with the publication can be divided into five stages:

  1. saw the link and got interested,
  2. followed the link and scanned the article
  3. started reading
  4. read to the middle,
  5. read to the end.

The sooner we can identify a useless article, the more time we save.

First stage: I saw the link

The link gets to us through social networks, RCC or instant messengers.All we have to make a decision is the headline, picture and eyeliner. By them it is difficult to determine something other than the topic of the article.Therefore, the topic is the main determining factor at this stage: if it is interested, then we will want to follow the link. But it is better not to hurry: there is something to pay attention to.

Ratings and loud promises in the title or accompanying text should alert.

If the author uses the words best, best, top, successful, or promises to increase conversion by 300%, then he tries to drag us into the article. This is a bad sign. Most likely, the link is useless superficial information. And big words to attract traffic.

Picture to the article is not bearing the benefit

Adding footage to the article is the most popular way to show “wit” and practice metaphor drafting. But the reader has no benefit from this.

Subheads and sidebars are the reference points of the article.

Their scan should be enough to determine the content of the material.There are either no subheads in bad articles, or it is difficult to determine what the article is about. A good article may be without subtitles, but only if it is small.

An example of good subtitles in the article:

An example of good subtitles in the article.

Subtitles in Alina Samulskaya-Kholina’s article about sowing in social networks. These subheadings do not guarantee that the article is good, but it is possible to clearly define what awaits us in it.

The third stage: the beginning of the article

The introduction should prepare for reading and interest: tell what the article is about, why read it, explain how it works. If instead the author starts from afar and floods everything with water, then the article is not worth our attention. Most likely, we are waiting for one or two thoughts spread throughout the article.

The rhetorical questions in the introduction are a sign that the author does not know how to draw attention to the article. Therefore, asks stupid questions and, in fact, leads a dialogue with itself.

It is unlikely that an author who is talking to himself can write something useful.

Stamps are another sure sign to finish reading at the very beginning. If the article begins with the words “recently”, “today”, “very few people know”, “since ancient times”, then there will be an abstract text about anything.

Signs of poor entry in articles

In this article, two signs of a bad introduction are at once: stamps and rhetorical questions.

Fourth stage: read to the middle

If we were attracted by the link, did not bother the illustrations and were interested in the introduction, then, most likely, the article is suitable for reading. But it is not exactly. If during the reading we understand that the author does not disclose the subject stated in the title, then we can finish the reading. It is unlikely that something will change in the second half of the article.

Checklist for identifying useless articles

Sometimes in a good article there can be incomprehensible subtitles or stand stock photography as the main illustration. But there must be one thing: either bad illustrations or incomprehensible subtitles. Two signs in one article guarantee that it does not need to be read.

There are signs that probably give out a good or bad article.

If an article begins with stamps, then it is definitely bad, even if it has well-structured subtitles and high-quality illustrations. For convenience, I have compiled a checklist that will help determine the quality of the article.

The yellow color highlights the signs that should alert. But for one such sign it is impossible to say for sure that the article is bad. If in one article there are more than two “yellow” signs, then it is not necessary to read it exactly.

A single “red” tag is enough to ensure that the article is bad. A green sign indicates that the article should be read, despite the presence of “yellow” or “red” signs.

Check list for defining substandard publications


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Useful articles in continuation:

  • Quality content: What? How? What for? ;
  • Ways to quickly find the best content on the Internet ;
  • How to do content marketing analysis.

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